Do-It-Yourself
Geopolitics:
Cartographies of Art in the World
by Lothar Blissant
What interests us in the image is not its function as a representation
of reality, but its dynamic potential, its capacity to elicit and
construct projections, interactions, narrative frames.… devices
for constructing reality.
-Franco Berardi "Bifo," L'immagine dispositivo
Vanguard art, in the twentieth century, began with the problem of its
own overcoming – whether in the destructive, dadaist mode, which
sought to tear apart the entire repertory of inherited forms and dissolve
the very structures of the bourgeois ego, or in the expansive, constructivist
mode, which sought to infuse architecture, design and the nascent mass
media with a new dynamics of social purpose and a multiperspectival
intelligence of political dialogue. Though both positions were committed
to an irrepressible excess over the traditional genres of painting and
sculpture, still they appeared as polar opposites; and they continued
at ideological odds with each other throughout the first half of the
century, despite zones of enigmatic or secret transaction (Schwitters,
Van Doesburg....). But after the war, the extraordinarily wide network
of revolutionary European artists which briefly coalesced, around 1960,
into the Situationist International (SI), brought a decisive new twist
to the dada/constructivist relation. With their practice of "hijacking"
commercial images (détournement), with their cartographies of
urban drifting (dérive), and above all with their aspiration
to create the "higher games" of "constructed situations,"
the SI sought to subversively project a specifically artistic competence
into the field of potentially active reception constituted by daily
life in the consumer societies.
The firebrand career of the Situationist International as an artists'
collective is overshadowed by the political analysis of the Society
of the Spectacle, a work which deliberately attempted to maximize the
antagonism between the radical aesthetics of everyday life and the delusions
purveyed, every day, by the professionalized, capital-intensive media.
The SI finally foundered over this antagonistic logic, which led to
the exclusion of most of the artists from the group. But with the notion
of subversive cartography and the practice of "constructed situations,"
it was as though something new had been released into the world. Without
having to ascribe exclusive origins or draw up faked genealogies, one
can easily see that since the period around 1968, the old drive to art's
self-overcoming has found a new and much broader field of possibility,
in the conflicted and ambiguous relations between the educated sons
and daughters of the former working classes and the proliferating products
of the consciousness industry. The statistical fact that such a large
number of people trained as artists are inducted into the service of
this industry, combined with the ready availability of a "fluid
language" of détournement which allows them to exit from
it pretty much whenever they choose, has been at the root of successive
waves of agitation which tend simultaneously to dissolve any notion
of a "vanguard" and to reopen the struggle for a substantial
democracy. And so the question on everyone's lips becomes, how do I
participate?
"This is a chord. This is another. Now form a band." The punk
invitation to do-it-yourself music supplies instant insight to the cultural
revolution that swept through late-1970s Britain. And the hilarity,
transgression and class violence of public punk performance comes surprisingly
close to the SI's definition of a situation: "A moment of life
concretely and deliberately constructed by the collective organization
of a unitary ambiance and a play of events." The relation between
punk and situationism was widely perceived at the time. But there was
something else at stake, something radically new by comparison to the
disruptive tactics of the 1960s. Because the D.I.Y. invitation had another
side, which said: "Now start a label." The proliferation of
garage bands would be matched with an outpouring of indie records, made
and distributed autonomously. In this way, punk marked an attempt at
appropriating the media, which in a society dominated by the consciousness
industry is tantamount to appropriating the means of production. Punk
as productivism. There's a constructive drive at work here: a desire
to respond, with technical means, to the recording companies' techniques
for the programming of desire. The punk movement in Britain was an attempt
to construct subversive situations on the scales permitted by modern
communications.
Something fundamental changes when artistic concepts are used within
a context of massive appropriation, amid a blurring of class distinctions.
A territory of art appears within widening "underground" circles,
where the aesthetics of everyday practice is lived as a political creation.
The shifting grounds of this territory could be traced through the radical
fringe of the techno movement from the late 1980s onward, with its white-label
records produced under different names every time, its hands-on use
of computer technology, its nomadic sound systems for mounting concerts
at any chosen location. It could be explored in the offshoots of mail
art, with the development of fanzines, the Art Strike and Plagiarist
movements, the Luther Blissett Project, the invention of radio- or telephone-assisted
urban drifting. It could be previewed in community-oriented video art,
alternative TV projects, AIDS activism, and the theories of "tactical
media." But rather than engaging in a pre-emptive archaeology of
these developments, I want to go directly to their most recent period
of fruition in the late 1990s, when a rekindled sense of social antagonism
once again pushed aesthetic producers, along with many other social
groups, into an overtly political confrontation with norms and authorities.
This time, the full range of media available for appropriation could
be hooked into a world-spanning distribution machine: the internet.
The specific practices of computer hacking and the general model they
proposed of amateur intervention into complex systems gave confidence
to a generation which had not personally experienced the defeats and
dead-ends of the 1960s. Building on this constructive possibility, an
ambition arose to map out the repressive and coercive order of the transnational
corporations and institutions. It would be matched by attempts to disrupt
that order through the construction of subversive situations on a global
scale. Collective aesthetic practices, proliferating in social networks
outside the institutional spheres of art, were one the major vectors
for this double desire to grasp and transform the new world map. A radically
democratic desire that could be summed up in a seemingly impossible
phrase: do-it-yourself geopolitics.
J18, or the Financial Center Nearest You
Does anyone know how it was really done? The essence of cooperatively
catalyzed events is to defy single narratives. But it can be said that
on June 18, 1999, around noon, somewhere from five to ten thousand people
flooded out of the tube lines at Liverpool station, right in the middle
of the City of London. Most found themselves holding a carnival mask,
in the colors black, green, red, or gold – the colors of anarchy,
ecology, and communism, plus high finance, specially for the occasion.
Amidst the chaos of echoing voices and pounding drums, it might even
have been possible to read the texts on the back:
"Those in authority fear the mask for their power partly resides
in identifying, stamping and cataloguing: in knowing who you are.
But a Carnival needs masks, thousands of masks... Masking up releases
our commonality, enables us to act together... During the last years
the power of money has presented a new mask over its criminal face.
Disregarding borders, with no importance given to race or colors,
the power of money humiliates dignities, insults honesties and assassinates
hopes.
"On the signal follow your color / Let the Carnival begin..."
The music was supposed to come from speakers carried in backpacks.
But no one could hear it above the roar. Four groups divided anyway,
not exactly according to color; one went off track and ended up at London
Bridge, to hold a party of its own. The others took separate paths through
the medieval labyrinth of Europe's largest financial district, converging
toward a point which had been announced only by word of mouth and kept
secret from all but a few: the London International Financial Futures
& Options Exchange, or LIFFE building, the largest derivatives market
in Europe – the pulsing, computerized, hyper-competitive brain
of the beast. The trick was to parade anarchically through the winding
streets, swaying to the samba bands, inviting passing traders and bank
employees to take off their ties or heels and join the party, while
a few smaller groups rushed ahead, to dodge tremblingly into alleyways
and await that precise moment when a number of cars would inexplicably
stop and begin blocking a stretch of Lower Thames Street. The sound
system, of course, was already there. As protestors shooed straggling
motorists out of the area, larger groups began weaving in, hoisting
puppets to the rhythm of the music and waving red, black, and green
Reclaim the Streets flags in the air. The Carnival had begun, inside
the "Square Mile" of London's prestigious financial district
– and the police, taken entirely by surprise, could do nothing
about it.
Banners went up: "OUR RESISTANCE IS AS GLOBAL AS CAPITAL,"
"THE EARTH IS A COMMON TREASURY FOR ALL," "REVOLUTION
IS THE ONLY OPTION." Posters by the French graphic arts group Ne
Pas Plier were glued directly on the walls of banks, denouncing "MONEY
WORLD," proclaiming "RESISTANCE-EXISTENCE," or portraying
the earth as a giant burger waiting to be consumed. The site had also
been chosen for its underground ecology: a long-buried stream runs below
Dowgate Hill Street and Cousin Lane, right in front of the LIFFE building.
A wall of cement and breeze blocks was built before the entrance to
the exchange, while a fire hydrant was opened out in the street, projecting
a spout of water thirty feet into the air and symbolically releasing
the buried river from the historical sedimentations of capital. The
protestors danced beneath the torrent. In a historical center of bourgeois
discipline, inhibitions became very hard to find. This was a political
party: a riotous event, in the Dionysian sense of the word.
The quality of such urban uprisings is spontaneous, unpredictable, because
everything depends on the cooperative expression of a multitude of groups
and individuals. Still these events can be nourished, charged in advance
with logical and imaginary resources. The six months preceding J18 overflowed
with an infinitely careful and chaotic process of face-to-face meetings,
grapevine communication, cute-and-paste production and early activist
adventures in electronic networking. An information booklet on the global
operations of the City was prepared, under the name "Squaring Up
to the Square Mile." It included a map distinguishing ten different
categories of financial institutions. Posters, stickers, tracts and
articles were distributed locally and internationally, including 50,000
metallic gold flyers with a quote from the Situationist Raoul Vaneigem
saying "to work for delight and authentic festivity is barely distinguishable
from preparing for general insurrection." A spoof newspaper was
handed out massively on the day of the protest, for free, under the
title Evading Standards; the cover showed a dazed trader amidst piles
of shredded paper, with a headline reading "GLOBAL MARKET MELTDOWN."
But most importantly, a call had been sent round the world, urging people
to intervene in their local financial centers on June 18th, the opening
day of the G8 summit held that year in Cologne. A movie trailer had
even been spliced together, with footage from previous worldwide protests
and a cavernous, horror-flick voice at the end pronouncing "June
18th: Coming to a financial center near you."
This event was imbued with the history of the British social movement
Reclaim the Streets (RTS), along with other activist groups such as
Earth First!, Class War, and London Greenpeace (a local eco-anarchist
organization). RTS is a "dis-organization." It emerged from
the anti-roads movement of the early 1990s, fighting against the freeway
programs of the Thatcherite government. The protestors used direct action
techniques, tunneling under construction sites, locking themselves to
machinery. It was body art with a vengeance. References to earlier struggles
emerged from this direct experience, including a 1973 text by the radical
French philosopher André Gorz denouncing "The Social Ideology
of the Motorcar." The year 1994 was a turning point for this movement,
in more ways than one. It saw a summer-long campaign against the M11
highway link, which involved squatting the condemned residential district
of Claremont Road and literally inhabiting the streets, building scaffolding,
aerial netting, and rooftop outposts to prolong the final resistance
against the wrecking balls and the police. But it was also the year
of the Criminal Justice Act, which gave the authorities severe repressive
powers against techno parties in the open countryside, and politicized
young music-lovers by force. After that, the ravers and the anti-roads
protestors decided they would no longer wait for the state to take the
initiative. They would reclaim the streets in London, and party at the
heart of the motorcar's dominion.
The first RTS party was held in the spring of 1995 in Camden Town, where
hundreds of protestors surged out of a tube station at the moment of
a staged fight between two colliding motorists. Techniques were then
invented to make "tripods" out of common metal scaffolding
poles: traffic could be easily blocked by a single protestor perched
above the street, whom police could not bring down without risk of serious
injury. News of the inventions spread contagiously around Britain, and
a new form of popular protest was born. Later events saw the occupation
of a stretch of highway, or a street party where sand was spread out
atop the tarmac for the children to play in, reversing the famous slogan
of May '68 in France, sous les pavés, la plage ("beneath
the paving-stones, the beach"). Ideas about the political potential
of the carnival, influenced by the literary critic Mikhail Bahktin,
began to percolate among a generation of new-style revolutionaries.
From these beginnings, it was just another leap of the imagination to
the concept of the global street party – first realized in 1998
in some thirty countries, within the wider context of the "global
days of action" against neoliberalism.
London RTS was part of the People's Global Action (PGA), a grassroots
counter-globalization network which first emerged in 1997. Behind it
lay the poetic politics of the Zapatistas, and the charismatic figure
of Subcomandante Marcos. But ahead of it lay the invention of a truly
worldwide social movement, cutting across the global division of labor
and piercing the opaque screens of the corporate media. For the day
of global action on June 18, video-makers collaborated with an early
autonomous media lab called Backspace, right across the Thames from
the LIFFE building. Tapes were delivered to the space during the event,
roughly edited for streaming on the web, then sent directly away through
the post to avoid any possible seizure. Perhaps more importantly, a
group of hackers in Sydney, Australia, had written a special piece of
software for live updating of the webpage devoted to their local J18
event. Six months later, this "Active software" would be used
in the American city of Seattle, as the foundation of the Indymedia
project – a multiperspectival instrument of political information
and dialogue for the twenty-first century.
As later in Seattle, clashes occurred with the police. While the crowd
retreated down Thames Street towards Trafalgar Square, a threatening
plume of smoke rose above St. Paul's cathedral, as if to say this carnival
really meant to turn the world upside-down. The next day the Financial
Times bore the headline: "Anti-capitalists lay siege to the City
of London." The words marked a rupture in the triumphant language
of the press in the 1990s, which had eliminated the very notion of anti-capitalism
from its vocabulary. But the real media event unfolded on the internet.
The RTS website showed a Mercator map, with links reporting actions
in forty-four different countries and regions. The concept of the global
street party had been fulfilled, at previously unknown levels of political
analysis and tactical sophistication. A new cartography of ethical-aesthetic
practice had been invented, embodied and expressed across the earth.
Circuits of Production and Distribution
J18 was clearly not an art work. It was an event, a collectively constructed
situation. It opened up a territory of experience for its participants
– a "temporary autonomous zone," in the words of the
anarchist writer Hakim Bey. With respect to the virtual worlds of art
and literature, but also of political theory, such events can be conceived
as actualizations: what they offer is a space-time for the effectuation
of latent possibilities. This is their message: "ANOTHER WORLD
IS POSSIBLE," to quote the slogan of the World Social Forum movement.
But what must also be understood is how these discontinuous political
mobilizations have helped to make another world possible for art, outside
the constituted circuits of production and distribution.
The simplest point of entry is the internet. Email lists and websites
have opened up a new kind of transnational public sphere, where artistic
activities can be discussed as part of a larger, freewheeling conversation
on the evolution of society. Some of the early players in this game
were the New-York based website and server called The Thing, the Public
Netbase media center in Vienna, the Ljudmila server in Ljubljana, etc.
From the mid-1990s onward, these platforms were all involved with the
development of "net.art," which could be produced, distributed,
and evaluated outside the gallery-magazine-museum system. The do-it-yourself
utopia of a radically democratic mail art, which had been evolving in
many temporalities and directions since the 1960s, suddenly multiplied,
transformed, proliferated. In 1995 the transnational listserve Nettime
was constituted, in order to produce an "immanent critique"
of networked culture. Such projects could appear as intangible and ephemeral
as the "temporary autonomous zones." But they helped give
intellectual consistency and a heightened sense of transnational agency
to the renewed encounter of artistic practice and political activism
which was then emerging under the name of "tactical media."
The concept of tactical media was worked out at the Next 5 Minutes conferences,
which have taken place in Amsterdam since 1993, at three-year intervals.
David Garcia and Geert Lovink summed it up in 1997: "Tactical Media
are what happens when the cheap 'do it yourself' media, made possible
by the revolution in consumer electronics and expanded forms of distribution
(from public access cable to the internet) are exploited by groups and
individuals who feel aggrieved by or excluded from the wider culture."
The key notion came from Michel de Certeau, who, in Garcia and Lovink's
reading, "described consumption as a set of tactics by which the
weak make use of the strong." At stake was the possibility of autonomous
image and information production from marginal or minority positions,
in an era dominated by huge, capital-intensive media corporations and
tightly regulated distribution networks. But De Certeau spoke primarily
of premodern cultures, whose intimate, unrecorded "ways of doing"
could appear as an escape route from hyper-rationalized capitalism;
whereas the media tactics in question are those of knowledge workers
in the postindustrial economy, much closer to what Toni Negri and his
fellow-travelers would call the "multitudes." With their DVcams,
websites and streaming media techniques, the new activists practiced
"an aesthetic of poaching, tricking, reading, speaking, strolling,
shopping, desiring.… the hunter's cunning, maneuvers, polymorphic
situations, joyful discoveries, poetic as well as warlike." This
was very much the spirit of n5m3, in the spring of 1999, just as the
counter-globalization movement was about to break into full public view.
The confidence of tactical media activism represents a turnabout from
the extreme media pessimism of Guy Debord, whose work describes the
colonization of all social relations, and indeed of the human mind itself,
by the productions of the advertising industry. Toni Negri's theory
of the "real subsumption" of labor by capital, or in other
words, the total penetration of everyday life by the logic and processes
of capital accumulation, appears at first to echo that pessimism –
but in fact, it marks a reversal. Empire develops the theory of the
real subsumption through a reflection on Michel Foucault's concept of
biopower, defined as "a form of power that regulates social life
from its interior, following it, interpreting it, absorbing it, and
rearticulating it." Biopower is "an integral, vital function
that every individual embraces and reactivates of his or her own accord."
But this internalization of the control function has the effect of offering
the master's tools to all the social subjects, and thus it makes possible
the transformation of biopower into biopolitics:
Civil society is absorbed in the [capitalist] state, but the consequence
of this is an explosion of the elements that were previously coordinated
and mediated in civil society. Resistances are no longer marginal
but active in the center of a society that opens up in networks; the
individual points are singularized in a thousand plateaus. What Foucault
constructed implicitly (and Deleuze and Guattari made explicit) is
therefore the paradox of a power that, while it unifies and envelops
within itself every element of social life (thus losing its capacity
effectively to mediate different social forces), at that very moment
reveals a new context, a new milieu of maximum plurality and uncontainable
singularization – a milieu of the event.
Faced with the conditions of real subsumption, or total physical and
psychic colonization by the directive functions of capital, one of the
paradoxical temptations for artists is to reverse the terms of the equation,
and to step into the open, cooperative field of the event in order to
directly represent the globalized state – showing its true face,
or becoming its distorted mirror. This is what the Yes Men have done,
by launching a satirical mirror-site – gatt.org – as a way
to pass themselves off as representatives of the World Trade Organization.
Appearing before a lawyer's conference in Austria, on a British TV news
show, at a textile industry convention in Finland, or at an accountant's
congress in Australia, always at the invitation of unsuspecting functionaries,
the Yes Men reverse the usual activist's position of "speaking
truth to power." They speak the truth of power, by complying with
it, assenting to it, over-identifying with it, exaggerating and amplifying
its basic tenets, so as to reveal the contradictions, the gross injustices.
And in this way, they bring the critical distance of art into the closest
possible contact with political life. By miming corporate codes with
precise and sophisticated writing, and by infiltrating the virtual and
real locations of transnational institutions, they carry out what Frederic
Jameson called for long ago: the "cognitive mapping" of "the
great global multinational and decentered communicational network in
which we find ourselves caught as individual subjects." So doing,
they act like a miniaturized version of the counter-globalization movements
themselves, whose participants have restlessly "mapped out"
the shifting geography of transnational power with their feet. But the
Yes Men are very much part of those movements, they are immersed in
the world of punctual collaboration and deviant appropriation of professional
skills for the creation of the political event. The collaborative process
is clearly symbolized by the project-table drawn up by their earlier
avatar, ®™ark, which lists interventionist ideas and the material
and human resources needed to carry them out; readers are invited to
contribute time, money, equipment, or information, or to propose a project
of their own.
Bureau d'Etudes is another artists' group which has followed the mapping
impulse to the point of producing a full-fledged representation of tremendously
complex transnational power structures, which they call "World
Government." They carry out "open-source intelligence,"
where the information is freely available for anyone willing to do the
research. The artistic aspect of their project lies in the graphic design,
the iconic invention, but also in the experimental audacity of the hypotheses
they develop, which try to show the impact of farflung decision-making
hierarchies on bare life. Like the Yes Men, they engage in multiple
collaborations, exchanging knowledge, participating in campaigns, distributing
their work for free, either in the form of paper copies or over the
internet. And like many contemporary artist-activists, they are extremely
dubious about the kind of distribution offered by museums; they only
appear to consider their own production significant when it becomes
part of alternative social assemblages, or more precisely, of "resymbolizing
machines." One of their goals is to create a "map generator,"
which would be "a machine allowing everyone to generate the maps
they need for their actions, by entering data concerning the business
or administration in which they work, or about which they have found
some information." There is a double aim here: to identify the
spatial organization and ownership hierarchy of the long, fragmented
production lines of the global economy, and at the same time, to suggest
the possibility of alternative formations that could articulate different
publics. As they explain: "A production line is heterogeneous and
multilinguistic from the very outset. It has no border, even though
it has relative limits. It constitutes a republic of individuals, in
other words, a non-territorial republic, which emerges in the face of
the increasingly real perspective – confirmed by the gradual application
of the WTO's General Agreement on Trade in Services (GATS) – of
a privatization of those functions which still remain the monopoly of
the State (justice, education, territory, police, army)."
The virtual freedom of net-based distribution, the concrete experience
of temporary autonomous zones, and the analytic project of critical
mapping all come together in this reflection on the circuits of production
and distribution. The problem that emerges from an artistic engagement
with geopolitics is no longer just that of "naming the enemy,"
or locating the hierarchies of global power. It is also that of revealing
the political potential of world society, the potential to change the
reigning hierarchies: "If we think of a production line as a republic,
then each object becomes a flag, a global sociopolitical assemblage:
in other words, a symbol. But this symbol needs to be resymbolized,
its meaning must be extracted, the relations of production must become
visible. Only then would the most ordinary supermarket catalogue appear
for what it really is: a world social atlas, an atlas of possible struggles
and paths of exodus, a machine of planetary political recomposition."
For artists, the resymbolization of everyday life appears as the highest
constructive ambition. But what does it entail? What kind of work would
it take to help transform society's gaze on the relations of production?
Collective Interventions
The construction of global brands in the 1980s and 90s entailed the
integration of countercultural and minority rhetorics, as well as the
direct enlistment into the workplace of "creatives" from all
the domains of art and culture, a process denounced by North American
critics like Thomas Frank or Naomi Klein. A more sophisticated theoretical
approach, emerging from the Italian theorists of Autonomia, has recently
shown how corporations build "worlds" not only for their consumers,
but also for their employees – that is to say, imaginary systems
of reference, both ethical and aesthetic, as well as architectural environments,
communications nets, security systems, etc., all aimed at maintaining
the coherency of the firm and its products under conditions of extreme
geographic dispersal. The imposition of these worlds as a set of competing
frames for everyday life requires a cultural and psychic violence that
can lead to different forms of rejection: in this sense, the trashing
of Niketowns and McDonalds by anti-corporate protestors, or the "Stop-pub"
movement that defaced hundreds of advertisements in the Paris metro
in 2003, are direct, popular expressions of the critical stance taken
in a book like No Logo. Echoing these destructive acts, many of today's
media artists seek symbolic disruption or "culture jamming":
détournement as a formalist genre, Photoshop's revenge on advertising.
But a deeper question is how to initiate psychic deconditioning and
disidentification from the corporate worlds – contemporary equivalents
of the dadaist drive to subvert the repressive structures of the bourgeois
ego.
The constellation of artists' groups and subversive social movements
operating in the city of Barcelona has taken some audacious steps in
this direction. The galvanizing effect of the Prague protests against
the IMF and the World Bank on September 26, 2000 (the first big European
convergence after Seattle) was particularly strong among these circles,
which constantly evolve in a net-like or rhizomatic structure, making
any attempt to identify them ultimately fruitless – and that's
part of the idea. An early collective known as Las Agencias, working
with another group called Oficina 2004, launched a subversive tease
campaign in the streets, announcing Dinero (money) followed by three
dots, then completing the phrase a week later with Gratis (money for
free). The idea, it seems, was to short-circuit the advertising promise
of instant gratification and to subvert the demands and deferrals of
labor, while at the same time pointing toward a utopian economy of free
time and creative possibility. Other projects went on to bring pop fashion
to the protest campaigns, introducing the Prêt-à-révolter
line of defensive clothing, offering all kinds of accessorized option-slots
for the latest in tactical media gear, then the New Kids on the Black
Block poster campaign, which made ridicule out of the heavily moralized
discussion of violence or non-violence that followed the protests against
the G-8 in Genoa, Italy, in July 2001. The Yo Mango project –
which has spread to become an international network – associates
an omnipresent fashion brand, Mango™, with a Spanish slang expression
meaning "I shoplift" (the British translation is "Just
nick it"). Performances involved stealing clothing items and putting
them on display in museums; and these evolved, in a very interesting
way, to the practice of "Yo Mango dinners," where participants
used specially outfitted clothing to lift generous collective meals
from participating supermarket chains. The aggressivity toward any kind
of integration to corporate-backed cultural institutions is obvious.
Another ephemeral collective, known as "Mapas," took aim at
the 2004 "Universal Forum of Cultures" in Barcelona, a corporate-sponsored
municipal extravaganza of debate and multicultural entertainment, widely
perceived by locals as a manipulation of the Social Forum movement for
the ends of political consensus-building, real-estate speculation and
boosterism of the tourist economy. For this campaign a map of the city
was made, showing the sponsorship links between the Forum and temporary
employment services, consumer-product distributors, arms dealers, polluting
industries, etc. The idea was to produce a menacing atmosphere, then
bifurcate in unexpected directions. An action was undertaken against
the weapons manufacturer Indra: several dozen white-suited "arms
inspectors" surged up the stairway of the firm's Barcelona office
and began disassembling the communications equipment, which was placed
into boxes marked "Danger: Weapons of Mass Destruction." Even
more effectively, a photographic "Forumaton" was set up in
various locations, allowing grinning residents to "pose against
the Forum," with signs that said "The Forum is a business,"
"The Forum is for real-estate speculation," "The Forum
is a piece of shit," and so on. A crescendo was hit with "Pateras
Urbanas," a sea-going invasion of the Forum on precarious rafts
like those used by immigrants crossing the Straits of Gibralter. Hundreds
of participants; outlandish costumes, pirate flags; four hours in the
ocean with the Coast Guard everywhere; and a wild landing on the grounds
of the tourist spectacle that wanted to turn its back on anything real.
The action was all over the Catalan newspapers, and the deflation of
the "Barcelona logo" provoked resounding peals of laughter
from the people that have to live in it.
Could this kind of subversion go further, deeper, involving broader
sections of the population and producing positive effects of resymbolization
and political recomposition? The Chainworkers collective in Milan thought
so. Acting as labor organizers without any particular artistic pretensions,
they sought to build an iconic language that could reach out simultaneously
to kids doing service jobs in chain-stores, temp workers, and freelance
intellectual laborers, the so-called cognitariat, who are sometimes
better paid but face similarly precarious conditions. They did illegal
demonstrations and banner-drops inside shopping malls where all rights
to assembly in public are curtailed. Their website, chainworkers.org,
was conceived as a legal information resource and a way to create collective
consciousness. But their best tactic proved to be a reinvention of the
traditional Mayday parade, around the theme of casual labor conditions.
The event quickly outstripped anything the unions could muster; by the
third year, in 2004, it brought together 50,000 people in Milan and
had also spread to Barcelona. What you see in the streets at these events
is a new kind of mapping, not just of power but of subjective and collective
agency, which means affects, ideas, life energy. It is a popular, militant
cartography of living conditions in the postmodern information economy,
created by the people who produce that economy on a day-to-day basis.
This cartography is conveyed in living images: dancers in pink feather
boas disrupting the fashion trade in a Zara store; African workers wearing
bright white masks that say "invisible" on them; a giant puppet
representing different kinds of burn-out temp jobs (call-center slaves;
pizza ponies; day-labor construction workers). A huge green banner drapes
the side of a truck hauling a sound-system through the crowd: "THE
METROPOLIS IS A BEAST: CULTIVATE MICROPOLITICS FOR RESISTANCE."
One of the posters for the event shows a contortionist from an old-fashioned
circus – an allegory of the flexible worker in the spectacle society.
The Mayday parades are an assertion of biopolitics, against all the
sophisticated methods currently employed for physical and psychic control.
They develop an aesthetic language of the event for its own sake, as
a territory of expression. But the same event formulates a political
demand for the basic guarantees that could make a flexible working existence
viable: an unpolluted urban environment; socialized health care and
lodging; high-quality public education; access to the tools of information
production – but also, to the spaces and free time necessary for
social and affective production, or what theorists call the production
of subjectivity. This last is vital for psychic health, because otherwise
one will fall prey to all the consumer and professional worlds that
are explicitly designed to vampirize the isolated individual and feed
on his or her desire. In this sense, the political struggle is directly
artistic, it is a struggle for the aesthetics of everyday life. The
pressure of hyperindividualism, or what has been called "the flexible
personality," is undoubtedly what has given rise to the widespread
desire to construct collective situations, beyond what was traditionally
known as the art world. The indeterminacy of the results, the impossibility
of knowing whether we are dealing with artists or activists, with aesthetic
experimentation or political organizing, is part of what is being sought
in these activities.
Futures
Innumerable artist-activist collectives could have been described here,
along with other social movements, local and national contexts, inventions
and consensus-breaking events; but I preferred to stick as close as
possible to personal experience. What matters, at the end of the last
century and the beginning of this one, is the slow emergence of an experiential
territory, where artistic practices that have gained autonomy from the
gallery-magazine-museum system and from the advertising industry can
be directly connected to attempts at social transformation. The urgency,
in 2004, is to reinforce that territory with both words and acts, and
to use it for further constructive projects and experiments in subversion.
The appropriation of expressive tools from the information economy –
from the schools, the training programs, the workplace and the practices
of consumption – opens up an enormous field of possibility, where
artists, alongside other social groups, can regain the use of political
freedom.
A few questions, to close. Can the tactics of the early counter-globalization
movements be thoroughly discredited and repressed, by the abusive equation
of direct-action practices and terrorism? This has been attempted, in
both the United States and Europe; but the repression itself has made
the fundamentally political nature of the informational economy crystal
clear; and the outcome may still depend on the ability to combine the
communicative value of humor, invention and surprise with the force
of ethical conviction that comes from putting one's body on the line.
Can the internet be normalized, to become a consumer marketplace and
a medium of passive reception or carefully channeled "interactivity"?
It's an important public space to protect, through unbridled use and
free exchange as well as better legislation; and the chances for entirely
muzzling it, and thereby totally voiding the First Amendment and similar
constitutional rights to free expression, look relatively slim. Do events
like the Mayday parades, with their focus on urban living and working
conditions, represent a fallback from the early ambitions of the counter-globalization
protests – a retreat from the utopias of do-it-yourself geopolitics?
The fundamental issue seems to be finding concrete political demands
that don't block the transversal movement of struggles across an unevenly
developed world. The work of cartography, on both the spatial and subjective
levels, may contribute to a continuing extension of the new experiential
territories, in search of a deeper and broader process of resymbolization
and political recomposition, able to link the scattered actors and construct
the situations of social change. It's hard to think there could be any
other meaning to the word "collectivism."
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